Venture • Digital Media

West Coast Capital Invests In TVSquared

On April 9, 2018, family office West Coast Capital invested in digital media company TVSquared

Investment Context
  • This is West Coast Capital’s 1st transaction in the Digital Media sector.
  • This is West Coast Capital’s 4th transaction in the United Kingdom.
Investment Fate
  • TVSquared was sold to a publicly-traded strategic buyer in 2022 for 160M USD.

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Investment Summary

Date April 9, 2018
Target TVSquared
Sector Digital Media
Investor(s) West Coast Capital
Deal Type Venture

Target Company

TVSquared

Edinburgh, United Kingdom
TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when, and where” of TV, brands, agencies, and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25%, and increase sales and registrations by 30%. TVSquared was formed in 2012 and is headquartered in Edinburgh, Scotland.
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Investor Overview 1

DESCRIPTION

West Coast Capital is a private investment firm focused on growth oriented investments in the retail, real estate, and technology sectors. The Firm looks to invest £5 to £20 million to support a variety of transaction situations. These include public to private transactions, venture capital investments, and growth capital financings. West Coast Capital was formed in 2001 and is based in Dundonald, England.


Deal Context for Investor #
Overall 5 of 7
Sector: Digital Media 1 of 1
Type: Venture 3 of 3
Country: United Kingdom 4 of 6
Year: 2018 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-06 DynamicAction

London, United Kingdom

DynamicAction is an advanced analytics solution provider specifically built for retail merchandising teams. Connecting and analyzing millions of data points from every part of a retail organization, DynamicAction uses more than 600 proprietary algorithms that encapsulate hundreds of collective years of retail knowledge to pinpoint margin-eating disconnects in the business, prescribe the precise actions to take, and accurately rank those actions by financial impact. DynamicAction was formed in 2007 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 THG

Altrincham, United Kingdom

THG is an online beauty and wellbeing businesses that operates 166 websites, retailing to customers in 160 countries. THG was founded in 2004 and is based in Altrincham, United Kingdom.

Sell -

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