Special Situations/Distressed • E-Commerce

WeSports Acquires Keller Group

On May 30, 2023, WeSports acquired e-commerce company Keller Group

Acquisition Context

This is WeSports’ 1st transaction in the E-Commerce sector.
This is WeSports’ 1st transaction in Germany.

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M&A Deal Summary
Date	May 30, 2023
Target	Keller Group
Sector	E-Commerce
Buyer(s)	WeSports
Deal Type	Special Situations/Distressed

Target Company

Keller Group

München, Germany

Keller Group is a digital premium provider of sports services, products, and own content, with premium membership as the core element. For millions of people in Europe, Keller Group has become THE place to go for products, content, and services related to an active life. Keller Group was founded in 2005 and is based in München, Germany.

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Buyer Overview 1

Buyer

WeSports

Stockholm, Sweden

Category	Company
Founded	2019
Sector	Retail

DESCRIPTION

WeSports is a sports equipment category expert. WeSports acquires and develops sport & leisure equipment specialists and let them operate freely in a decentralized structure. WeSports was founded in 2019 and is based in Stockholm, Sewden.

Deal Context for Buyer	#
Overall	1 of 1
Sector: E-Commerce	1 of 1
Type: Special Situations/Distressed	1 of 1
Country: Germany	1 of 1
Year: 2023	1 of 1

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