M&A Deal Summary

Weetabix Acquires Deeside Cereals

On December 1, 2023, Weetabix acquired food company Deeside Cereals from Wholebake

Acquisition Highlights
  • This is Weetabix’s 1st transaction in the Food sector.
  • This is Weetabix’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2023-12-01
Target Deeside Cereals
Sector Food
Buyer(s) Weetabix
Sellers(s) Wholebake
Deal Type Divestiture

Target

Deeside Cereals

Flintshire, United Kingdom
Deeside Cereals is a manufacturer of innovative private label breakfast cereals and cereal bars for food retailers. Deeside Cereals is based in Flintshire, United Kingdom.

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Buyer(S) 1

Buyer

Weetabix

Kettering, United Kingdom

Category Company
Founded 1932
Sector Food
Employees1,800
Revenue 460M EUR (2013)
DESCRIPTION

Weetabix is a manufacturer of cereal and cereal-related products under its own brands and private label, exporting to more than 80 countries and operations in North America, South Africa, Germany and Spain. Weetabix was founded in 1932 and is based in Kettering, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2023 M&A 1 of 1

Seller(S) 1

SELLER

Wholebake

Denbighshire, United Kingdom

Category Company
Founded 1984
Sector Food
DESCRIPTION

Wholebake is a manufacturer of healthy gluten-free snacking products. Wholebake's current portfolio includes a variety of product types including weight management, sports nutrition, toddler snacking, healthy indulgence, vegan-friendly, digestive health, and mainstream better-for-you brands. Wholebake was founded in 1984 and is based in Denbighshire, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-10 Deeside Cereals

Flintshire, United Kingdom

Deeside Cereals is a manufacturer of innovative private label breakfast cereals and cereal bars for food retailers. Deeside Cereals is based in Flintshire, United Kingdom.

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