M&A Deal Summary

Webxu Acquires MediaTrust

On December 5, 2012, Webxu acquired media company MediaTrust from Ropart Asset Management

Acquisition Highlights
  • This is Webxu’s 1st transaction in the Media sector.
  • This is Webxu’s 1st transaction in the United States.
  • This is Webxu’s 1st transaction in New York.

M&A Deal Summary

Date 2012-12-05
Target MediaTrust
Sector Media
Buyer(s) Webxu
Sellers(s) Ropart Asset Management
Deal Type Add-on Acquisition

Target

MediaTrust

New York, New York, United States
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto and Santa Barbara.

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Buyer(S) 1

Buyer

Webxu

Santa Monica, California, United States

Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Webxu, Inc. is a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce, and Mobile Media. Webxu, Inc. was founded in 2010 and is based in Santa Monica, California.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1

Seller(S) 1

SELLER

Ropart Asset Management

Greenwich, Connecticut, United States

Investor


Category Private Equity Firm
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

Ropart Asset Management (RAM) is a private equity firm that provides both debt and equity capital to small and middle market companies. RAM segments its investment activity between platform investments, mezzanine situations, and growth capital financings. For platform investments, RAM requires control and targets generally targets businesses with recurring revenue ($10 to $150 million) and clear opportunities for value-added change. The Firm generally looks to invest $3 to $15 million in businesses valued up to $100 million. Areas of interest include business services, industrial services, direct marketing, software/technology, consumer products, value-added distributions, infrastructure/logistics, human capital, hobbies/crafts, franchisors, financial services and healthcare services. Ropart Asset Management was founded in 2001 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 12 of 16
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 11 of 15
State: New York M&A 2 of 2
Country: United States M&A 12 of 16
Year: 2012 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-27 Solution X Global

Provo, Utah, United States

Solution X Global (SXG) is a leading technology developer for the direct sales industry (DSI). Its industry leading products and services include web-based marketing, training, and retention systems as well as industry-specific social networking systems for distributors. The company currently provides customized solutions to over 30 clients, including leading DSI companies such as Avon, Boresha, MonaVie, and Tupperware.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-18 Visalus Sciences

Troy, Michigan, United States

Visalus Sciences LLC, sells a variety of nutritional, weight management, and energy products under its Body By Vi, Vi-Pak, Trim Slim Shape, ViSalus Nutritionals, and Neuro lines. The company sells products through a vast network of distributors, including many individuals and customers. To support the sales success of its network, ViSalus markets industry leading tools, including multimedia, literature, and events.

Sell -