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Add-on Acquisition • Digital Media

WebMD Health Acquires Aptus Health

On September 30, 2019, WebMD Health acquired digital media company Aptus Health

Acquisition Context
  • This is WebMD Health’s 2nd transaction in the Digital Media sector.
  • This is WebMD Health’s 12th transaction in the United States.
  • This is WebMD Health’s 1st transaction in Massachusetts.

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M&A Deal Summary
Date September 30, 2019
Target Aptus Health
Sector Digital Media
Buyer(s) WebMD Health
Deal Type Add-on Acquisition

Target Company

Aptus Health

Reading, Massachusetts, United States
Aptus Health offers health and life sciences companies a truly connected approach to engaging healthcare professionals, consumers and other stakeholders through an array of high-value digital information channels and services. By applying this portfolio of assets—informed by rich engagement data and analytics—Aptus designs and builds integrated multichannel engagement solutions that allow its clients to dynamically connect with their customers at key points in their decision-making journeys and impact behavior at scale.
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Buyer Overview 1

Buyer

WebMD Health

New York, New York, United States
Category Company
Sector Digital Media
Employees1,700
Revenue 705M USD (2016)
DESCRIPTION

WebMD Health Corp. is a provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications. WebMD Health Corp. is based in New York City.

Deal Context for Buyer #
Overall 14 of 25
Sector: Digital Media 2 of 4
Type: Add-on Acquisition 13 of 23
State: Massachusetts 1 of 1
Country: United States 12 of 20
Year: 2019 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-12 QxMD

Vancouver, British Columbia, Canada

QxMD is a digital learning technology company that makes it easier for healthcare professionals (HCPs) to discover the latest evidence and decision support tools for use in clinical practice. QxMD HCP engagement platform comprises a library of trusted apps that provide millions of members with fast access to full-text research, continuing medical education (CME), and up-to-date tools that drive disease recognition and therapy optimization. Powered by a sophisticated personalization engine, the platform aggregates PubMed feeds, journal table of contents (TOCs), 450+ diagnostic tools, micro-CME courses and more. QxMD also serves other healthcare constituents such as hospitals, libraries, scholarly publishers, and nearly 50% of the world's top-25 pharmaceutical companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-12 StayWell

Yardley, Pennsylvania, United States

Staywell is a health empowerment company that enables populations to improve health outcomes through the science of behavior change. Staywell was founded in 1978 and is headquartered in St. Paul, Minnesota.

Buy -

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