Add-on Acquisition • Internet Software and Services

Webloyalty.com Acquires Lift Media

On June 10, 2008, Webloyalty.com acquired internet software and services company Lift Media

Acquisition Context

This is Webloyalty.com’s 1st transaction in the Internet Software and Services sector.
This is Webloyalty.com’s 1st transaction in the United States.
This is Webloyalty.com’s 1st transaction in California.

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M&A Deal Summary
Date	June 10, 2008
Target	Lift Media
Sector	Internet Software and Services
Buyer(s)	Webloyalty.com
Deal Type	Add-on Acquisition

Target Company

Lift Media

San Francisco, California, United States

Lift Media is a payment platform company based in San Francisco. CheckoutFree™, the platform created by Lift Media, provides alternative payment and shopping cart abandonment solutions for online retailers. With CheckoutFree, consumers can receive products or services for free or at discounted prices by agreeing to buy or sample other products offered by various advertisers.

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Buyer Overview 1

Buyer

Webloyalty.com

Norwalk, Connecticut, United States

Category	Company
Founded	1999
Sector	Internet Software and Services

DESCRIPTION

Webloyalty.com, Inc. provides online subscription membership programs.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2008	1 of 1

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