M&A Deal Summary

Webfolio Management Acquires PicReel

On April 12, 2016, private equity firm Webfolio Management acquired software company PicReel

Acquisition Highlights

This is Webfolio Management’s 1st transaction in the Software sector.
This is Webfolio Management’s 5th transaction in the United States.
This is Webfolio Management’s 5th transaction in Nevada.

Investment Fate

PicReel was sold to a strategic buyer in 2021.

M&A Deal Summary
Date	2016-04-12
Target	PicReel
Sector	Software
Buyer(s)	Webfolio Management
Deal Type	Buyout (LBO, MBO, MBI)

Target

PicReel

Reno, Nevada, United States

PicReel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys, and links that capture website visitors before they leave a site. Discounts and offers, solicitations for feedback, and urging visitors to take some action such as subscribing to a newsletter, can all be displayed before a visitor is able to navigate away from high-value content or close their browser window. Picreel is based in Reno, Nevada.

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Buyer(S) 1

Buyer

Webfolio Management

Category	Private Equity Firm
Founded	2013
Size	Small
Type	Sector Focused

DESCRIPTION

Webfolio Management is a private equity firm focused on acquiring online businesses. The Group has a specific interest in digital assets like websites, apps, software and online training programs. Webfolio Management is based in Reno, Nevada.

DEAL STATS	#
Overall	5 of 5
Sector (Software)	1 of 1
Type (Buyout (LBO, MBO, MBI))	5 of 5
State (Nevada)	5 of 5
Country (United States)	5 of 5
Year (2016)	1 of 1

PREVIOUS DEAL

DATE

TARGET

DEAL TYPE

VALUE

2015-06-15

New World Podcasting

Reno, Nevada, United States

New World Podcasting is a multimedia production, editing, and distribution studio dedicated to helping companies publish their multimedia content especially for marketing and advertising purposes. New World Podcasting was formed in 2006 and is based in Reno, Nevada.

Buy

-

FOLLOWING DEAL

DATE

TARGET

DEAL TYPE

VALUE

2021-03-20

PicReel

Reno, Nevada, United States

PicReel is a conversion rate optimization software company with 10 years of experience helping website owners get more customers with fully customizable pop-up overlays, surveys, and links that capture website visitors before they leave a site. Discounts and offers, solicitations for feedback, and urging visitors to take some action such as subscribing to a newsletter, can all be displayed before a visitor is able to navigate away from high-value content or close their browser window. Picreel is based in Reno, Nevada.

Sell

-