M&A Deal Summary

WD-40 Acquires 1001 Carpet Cleaning Brand

On February 10, 2004, WD-40 acquired consumer products company 1001 Carpet Cleaning Brand from PZ Cussons for 6M GBP

Acquisition Highlights
  • This is WD-40’s 4th transaction in the Consumer Products sector.
  • This is WD-40’s 2nd largest (disclosed) transaction.
  • This is WD-40’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2004-02-10
Target 1001 Carpet Cleaning Brand
Sector Consumer Products
Buyer(s) WD-40
Sellers(s) PZ Cussons
Deal Type Add-on Acquisition
Deal Value 6M GBP

Target

1001 Carpet Cleaning Brand

United Kingdom
1001 is a carpet care brand in the UK. 1001 includes the trigger spot stain remover, liquid carpet shampoo, and aerosol carpet cleaning mousse among other products.

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Buyer(S) 1

Buyer

WD-40

San Diego, California, United States
Category Company
Founded 1953
Sector Chemicals
Employees522
Revenue 537M USD (2023)
DESCRIPTION
Entrance to WD-40's corporate headquarters in San Diego, California.
Entrance to WD-40's corporate headquarters in San Diego, California.

WD-40 is a global consumer products company focused on delivering solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users. The Company's principal product is WD-40, a multi-purpose maintenance product which acts as a lubricant, rust preventative, penetrant, cleaner and moisture displacer. WD-40 was formed in 1953 and is based in San Diego, California.

DEAL STATS #
Overall 5 of 7
Sector (Consumer Products) 4 of 4
Type (Add-on Acquisition) 5 of 7
Country (United Kingdom) 1 of 2
Year (2004) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2002-06-03 Heartland

Kansas City, Missouri, United States

Heartland Corporation is a marketer of carpet and fabric spot removers and cleaners. Heartland's product portfolio includes its well-known Spot Shot(R) Carpet Stain Remover, related Spot Shot products and a group of developing brands.

Buy $46M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-04 GT85

South Harting, United Kingdom

GT85 Ltd. is a marketer and seller of the GT85 and SG85 brands of multi-purpose maintenance products.

Buy -

Seller(S) 1

SELLER

PZ Cussons

Manchester, United Kingdom
Category Company
Founded 1884
Sector Consumer Products
Employees2,644
Revenue 656M GBP (2023)
DESCRIPTION

PZ Cussons is an international marketing and manufacturing company specializing in personal cleansing and other categories. PZ Cussons was founded in 1884 and is based in Manchester, England.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2004) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-29 DMW Logistics

Nottinghamshire, United Kingdom

The Sanctuary Spa operates the women's day health spa, The Sanctuary, in Covent Garden and also owns a range of beauty products distributed through The Sanctuary and Boots the Chemist.

Buy £75M
Mergr

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