M&A Deal Summary

Way To Blue Acquires The Project Factory Pty

On December 3, 2015, Way To Blue acquired digital media company The Project Factory Pty

Acquisition Highlights
  • This is Way To Blue’s 1st transaction in the Digital Media sector.
  • This is Way To Blue’s 1st transaction in Australia.

M&A Deal Summary

Date 2015-12-03
Target The Project Factory Pty
Sector Digital Media
Buyer(s) Way To Blue
Deal Type Add-on Acquisition

Target

The Project Factory Pty

Sydney, Australia
The Project Factory Pty Ltd. is a digital creative agency.

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Buyer(S) 1

Buyer

Way To Blue

London, United Kingdom

Category Company
Founded 1999
Sector Digital Media
DESCRIPTION

Way To Blue Ltd. is an integrated communications agency working with consumer, lifestyle and entertainment brands. Core services include research, social, publicity, influencer and digital marketing, creative and production, digital development plus media planning and buying. Way To Blue Ltd. was founded in 1999 and is based in London, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Australia M&A 1 of 1
Year: 2015 M&A 1 of 1