Divestiture • Marketing

Wasatch Property Management Acquires MarketStar

On March 5, 2019, Wasatch Property Management acquired marketing company MarketStar from Diversified Agency Services

Acquisition Context
  • This is Wasatch Property Management’s 1st transaction in the Marketing sector.
  • This is Wasatch Property Management’s 1st transaction in the United States.
  • This is Wasatch Property Management’s 1st transaction in Utah.

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M&A Deal Summary

Date March 5, 2019
Target MarketStar
Sector Marketing
Buyer(s) Wasatch Property Management
Sellers(s) Diversified Agency Services
Deal Type Divestiture

Target Company

MarketStar

Ogden, Utah, United States
MarketStar Corp. is a provider of outsourced sales acceleration services. MarketStar is based in Ogden, Utah.
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Buyer Overview 1

Buyer

Wasatch Property Management

Logan, Utah, United States

Category Company
Sector Real Estate
DESCRIPTION

Wasatch Property Management, Inc. is a fully integrated real estate development, construction, property management, and guaranty capital company. Wasatch Property Management is based in Logan, Utah.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: Utah 1 of 1
Country: United States 1 of 1
Year: 2019 1 of 1

Seller Profile 1

SELLER

Diversified Agency Services

New York, New York, United States

Category Company
Founded 1990
Sector Marketing
DESCRIPTION

Diversified Agency Services manages Omnicom's holdings in a variety of marketing disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.


Deal Context for Seller #
Overall 1 of 3
Sector: Marketing 1 of 1
Type: Divestiture 1 of 3
State: Utah 1 of 1
Country: United States 1 of 2
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-07 C Space

Boston, Massachusetts, United States

C Space is a global customer insight, strategy and innovation agency building customers into the ways businesses work. Partnering with the world’s best-known brands including Walmart, McDonald’s, IKEA and more, C Space helps clients unlock growth through the power of human relationships co-creating with customers, instead of for them, for increased relevance, deeper loyalty and higher customer lifetime value. C Space’s full-service customer solutions are tailored to meet specific business needs with a focus on private online communities, co-creation events, workshops and powerful storytelling and insights activation. C Space was founded in 1999 and is based in Boston, Massachusetts.

Buy $100M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-12 Hall & Partners

London, United Kingdom

Hall & Partners Ltd., a advertising research specialists.

Sell -