M&A Deal Summary

WarRoom Cellars Acquires SIMI Winery

On November 21, 2025, WarRoom Cellars acquired beverage company SIMI Winery from The Wine Group

Acquisition Highlights
  • This is WarRoom Cellars’ 1st transaction in the Beverages sector.
  • This is WarRoom Cellars’ 1st transaction in the United States.
  • This is WarRoom Cellars’ 1st transaction in California.

M&A Deal Summary

Date 2025-11-21
Target SIMI Winery
Sector Beverages
Buyer(s) WarRoom Cellars
Sellers(s) The Wine Group
Deal Type Divestiture

Target

SIMI Winery

Ripon, California, United States
SIMI Winery is a California-based winery that produces wines from Sonoma County region grapes, reflecting the diversity of the locale. The Company offers a portfolio of varietals including Chardonnay, Cabernet Sauvignon, Sauvignon Blanc and Pinot Noir.

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Buyer(S) 1

Buyer

WarRoom Cellars

Santa Margarita, California, United States

Category Company
Founded 2018
Sector Beverages
DESCRIPTION

WarRoom Cellars is a wine company that acquires heritage wine brands and repositions them for growth. It operates through custom-crush facilities in California and Washington and also imports wines from Argentina, Spain, and France. WarRoom Cellars was founded in 2018 and is headquartered in Santa Margarita, California.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

The Wine Group

San Francisco, California, United States

Category Company
Founded 1981
Sector Beverages
DESCRIPTION

The Wine Group LLC engages in the production and distribution of wine in the United States.


DEAL STATS #
Overall 1 of 1
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1