M&A Deal Summary

Warpaint London Acquires Retra Holdings

On November 13, 2017, Warpaint London acquired consumer products company Retra Holdings for 18M GBP

Acquisition Highlights
  • This is Warpaint London’s 1st transaction in the Consumer Products sector.
  • This is Warpaint London’s 0th largest (disclosed) transaction.
  • This is Warpaint London’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2017-11-13
Target Retra Holdings
Sector Consumer Products
Buyer(s) Warpaint London
Deal Type Add-on Acquisition
Deal Value 18M GBP

Target

Retra Holdings

West Yorkshire, United Kingdom
Retra Holdings Ltd. is a UK colour cosmetics business with a significant focus on the gifting market (51% of sales in 2016) principally for high street retailers and supermarkets including Boots, Superdrug and Asda. Retra owns three major brands: Technic, Body Collection and Man's Stuff, in addition to white label cosmetics produced for several major high street retailers including Asda and Matalan

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Buyer(S) 1

Buyer

Warpaint London

Iver, United Kingdom

Category Company
Founded 1992
Sector Consumer Products
Employees155
Revenue 102M GBP (2024)
DESCRIPTION

Warpaint London is a colour cosmetics business, based in Iver, Buckinghamshire. It is made up of two divisions: close-out and own-brand. The second and larger own-brand division consists primarily of the Group's flagship brand, W7 - an extremely creative, design-focused cosmetic brand proposition with a focus on the 16-30 age range, delivering high-quality cosmetics at affordable prices. Warpaint London was founded in 1992 and is based in Iver, England.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2017 M&A 1 of 1