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  5. Wanda Cinema Line Acquires Propaganda GEM

M&A Deal Summary

Wanda Cinema Line Acquires Propaganda GEM

On May 13, 2016, Wanda Cinema Line acquired marketing company Propaganda GEM

Acquisition Highlights
  • This is Wanda Cinema Line’s 1st transaction in the Marketing sector.
  • This is Wanda Cinema Line’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2016-05-13
Target Propaganda GEM
Sector Marketing
Buyer(s) Wanda Cinema Line
Deal Type Add-on Acquisition

Target

Propaganda GEM

Geneva, Switzerland
Propaganda GEM Ltd. is an entertainment marketing agency.

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Buyer(S) 1

Buyer

Wanda Cinema Line

Beijing, China
Category Company
Founded 2005
Sector Media
Employees11,025
DESCRIPTION

Wanda Cinema Line Corp. is a cinema operator. Wanda has over 250 theater locations in China.

DEAL STATS #
Overall 2 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
Country: Switzerland M&A 1 of 1
Year: 2016 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-13 Hoolai Game

Beijing, China

Hoolai Game Ltd. is a gaming distribution company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-27 Mtime.com

China

Mtime.com is a China’s most influential online media outlet and e-commerce service platform for films. With 160 million unique visitors per month and still growing, Mtime is the most influential online media outlet and e-commerce service platform for films in China. Additionally, Mtime designs, manufactures and sells high-end movie merchandise derived from one of the largest licensed movie IP portfolios in the world. Mtime.com was founded in 2005 and is based in China.

Buy -
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