M&A Deal Summary

Waldencast Acquires Novaestiq

On July 23, 2025, Waldencast acquired consumer products company Novaestiq

Acquisition Highlights
  • This is Waldencast’s 3rd transaction in the Consumer Products sector.
  • This is Waldencast’s 3rd transaction in the United States.
  • This is Waldencast’s 1st transaction in Texas.

M&A Deal Summary

Date 2025-07-23
Target Novaestiq
Sector Consumer Products
Buyer(s) Waldencast
Deal Type Add-on Acquisition

Target

Novaestiq

Southlake, Texas, United States
Novaestiq is a growth-oriented company specializing in aesthetic and medical dermatological innovations, as well as the U.S. rights to the Saypha line of hyaluronic acid (HA) injectable gels. Novaestiq was formed in 2021 and is headquartered in Southlake, Texas.

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Buyer(S) 1

Buyer

Waldencast

London, United States

Category Company
Founded 2020
Sector Consumer Products
Employees335
Revenue 274M USD (2024)
DESCRIPTION

Waldencast’s vision is to build a global beauty and wellness operating platform by developing, acquiring, accelerating, and scaling the next generation of conscious, purpose-driven brands. The Company intends to seek brands with a direct connection to today’s evolving consumers whose goals include pursuing social responsibility, inclusiveness, sustainability, and transparency. Waldencast was founded in 2020 and is based in London, England.


DEAL STATS #
Overall 3 of 3
Sector: Consumer Products M&A 3 of 3
Type: Add-on Acquisition M&A Deals 3 of 3
State: Texas M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-15 Obagi

Long Beach, California, United States

Obagi is a physician-dispensed brand in the dermo-cosmetic space, the highest-growth category in skin care. Obagi's product portfolio includes brands Obagi Nu-Derm®, Condition & Enhance®, Obagi-C® Rx, ELASTIDerm® and CLENZIDerm®.

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