Secondary Buyout • Leisure

Wagram Acquires Zurel Group B.V

On January 1, 2006, private equity firm Wagram acquired leisure company Zurel Group B.V from Wagram

Acquisition Context
  • This is Wagram’s 3rd transaction in the Leisure sector.
  • This is Wagram’s 12th transaction in the Netherlands.

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M&A Deal Summary

Date January 1, 2006
Target Zurel Group B.V
Sector Leisure
Buyer(s) Wagram
Sellers(s) Wagram
Deal Type Secondary Buyout

Target Company

Zurel Group B.V

Aalsmeer, Netherlands
Zurel is a leading player in the international cut flowers and potted plants market. Zurel is strong in high quality products and efficient logistical solutions. The head office is located in the world’s largest flower and plant auction complex in Aalsmeer. Over an area of approximately 25,000 m2, Zurel imports from and exports to some 60 countries. The company has a turnover of € 120 million and 160 employees.
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Buyer Overview 1

Buyer

Wagram

Voorhout, Netherlands

Category Private Equity Firm
Founded 1996
Size Small
Type Sector Agnostic
DESCRIPTION

Wagram Equity Partners BV is a private investment firm specializing in turnarounds, MBOs, MBIs, carve-outs and expansion financings. The Firm targets middle-market companies located primarily in the Netherlands, as well as select opportunities in France. Wagram seeks to hold majority positions. Wagram Equity Partners BV was formed in 1996 and is based in Voorhout.


Deal Context for Buyer #
Overall 15 of 21
Sector: Leisure 3 of 3
Type: Secondary Buyout 1 of 3
Country: Netherlands 12 of 18
Year: 2006 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Edelman

Reeuwijk, Netherlands

Edelman imports and sells home and garden decorations to garden centers and home decor stores. The product portfolio consists of 11,000 articles, of which 65% is renewed every year. Edelman was formed in 1898 and is based in Reeuwijk, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-21 Boertiengroep BV

Naarden, Netherlands

Boertiengroep is an expert in learning and development. Boertien offers all disciplines for successful organizational or individual development. The surprising and dynamic approach helps people and organizations change and grow. At Boertien they call it: “The Art of Development”

Buy -

Seller Profile 1

SELLER

Wagram

Voorhout, Netherlands

Category Private Equity Firm
Founded 1996
Size Small
Type Sector Agnostic
DESCRIPTION

Wagram Equity Partners BV is a private investment firm specializing in turnarounds, MBOs, MBIs, carve-outs and expansion financings. The Firm targets middle-market companies located primarily in the Netherlands, as well as select opportunities in France. Wagram seeks to hold majority positions. Wagram Equity Partners BV was formed in 1996 and is based in Voorhout.


Deal Context for Seller #
Overall 7 of 16
Sector: Leisure 2 of 3
Type: Secondary Buyout 2 of 2
Country: Netherlands 4 of 13
Year: 2006 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-01-01 Edelman

Reeuwijk, Netherlands

Edelman imports and sells home and garden decorations to garden centers and home decor stores. The product portfolio consists of 11,000 articles, of which 65% is renewed every year. Edelman was formed in 1898 and is based in Reeuwijk, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-21 Boertiengroep BV

Naarden, Netherlands

Boertiengroep is an expert in learning and development. Boertien offers all disciplines for successful organizational or individual development. The surprising and dynamic approach helps people and organizations change and grow. At Boertien they call it: “The Art of Development”

Buy -

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