Divestiture • Beverages

Wagram Acquires Creamy Creation

On April 17, 2019, private equity firm Wagram acquired beverage company Creamy Creation from Royal FrieslandCampina N.V.

Acquisition Context
  • This is Wagram’s 1st transaction in the Beverages sector.
  • This is Wagram’s 18th transaction in the Netherlands.

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M&A Deal Summary

Date April 17, 2019
Target Creamy Creation
Sector Beverages
Buyer(s) Wagram
Sellers(s) Royal FrieslandCampina N.V.
Deal Type Divestiture

Target Company

Creamy Creation

Rijkevoort, Netherlands
Creamy Creation has developed itself into a successful player in the segment of alcoholic cream liqueurs. The company will continue to develop and sell distinguishing cream liqueurs. Creamy Creation was founded in 1979 and is based in Amersfoort, Netherlands.
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Buyer Overview 1

Buyer

Wagram

Voorhout, Netherlands

Category Private Equity Firm
Founded 1996
Size Small
Type Sector Agnostic
DESCRIPTION

Wagram Equity Partners BV is a private investment firm specializing in turnarounds, MBOs, MBIs, carve-outs and expansion financings. The Firm targets middle-market companies located primarily in the Netherlands, as well as select opportunities in France. Wagram seeks to hold majority positions. Wagram Equity Partners BV was formed in 1996 and is based in Voorhout.


Deal Context for Buyer #
Overall 21 of 21
Sector: Beverages 1 of 1
Type: Divestiture 3 of 3
Country: Netherlands 18 of 18
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-01 Den Braven Sealants B.V.

Oosterhout, Netherlands

Den Braven Sealants B.V. is a producer and supplier of high quality sealants and adhesives. Its products are used for a wide range of applications throughout the building and Do-It-Yourself industries.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-19 Kroller Boom Assurantiën B.V.

Amersfoort, Netherlands

Kroller Boom is an innovative consultancy organization for corporate risk, pension, corporate wellness, and insurance solutions nationally and internationally. The company focuses primarily on the mid-corporate B2B market with the primary goal of being a reliable, expert, and intelligent partner. Kroller Boom is based in Amersfoort, Netherlands.

Sell -

Seller Profile 1

SELLER

Royal FrieslandCampina N.V.

Amersfoort, Netherlands

Category Company
Sector Food
DESCRIPTION

Royal FrieslandCampina N.V. produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in many European countries, in Asia and in Africa.


Deal Context for Seller #
Overall 2 of 2
Sector: Beverages 2 of 2
Type: Divestiture 2 of 2
Country: Netherlands 2 of 2
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-01 Best Cheese

United States

Best Cheese is a producer of dairy products that includes cheese flakes, grated cheese, and powder cheese in Italian style. Royal FrieslandCampina N.V. takes over activities of Best Cheese Holland, including its brands Parrano and Tjiezi. Best Cheese is based in United States.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-25 DFE Pharma

Goch, Germany

DFE Pharma is an excipient manufacturer. Excipients are the inactive substances that are blended with the active ingredients in medicine for purposes such as binding, bulking, disintegration or to aid in the processing of the active ingredient. With operations in Europe, India and New Zealand and an active presence in over 100 countries, DFE develops, produces and markets excipients primarily for oral solid dose and dry powder inhalation. DFE Pharma is based in Goch, Germany.

Buy -

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