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Add-on Acquisition • Consumer Products

W.C. Bradley Co. Acquires Dansons

On June 7, 2023, W.C. Bradley Co. acquired consumer products company Dansons

Acquisition Context
  • This is W.C. Bradley Co.’s 2nd transaction in the Consumer Products sector.
  • This is W.C. Bradley Co.’s 2nd transaction in the United States.
  • This is W.C. Bradley Co.’s 1st transaction in Arizona.

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M&A Deal Summary
Date June 7, 2023
Target Dansons
Sector Consumer Products
Buyer(s) W.C. Bradley Co.
Deal Type Add-on Acquisition

Target Company

Dansons

Scottsdale, Arizona, United States
Dansons is a global consumer goods corporation. The company's product and brand portfolio serve multiple customer segments including pellet, charcoal, and gas grills and smokers, and pellet-fuel, along with grilling accessories, spices and sauces, apparel, camping gear and more. Dansons is based in Scottsdale, Arizona.
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Buyer Overview 1

Buyer

W.C. Bradley Co.

Columbus, Georgia, United States
Category Company
Founded 1885
Sector Consumer Products
DESCRIPTION

The W.C. Bradley Co. has interests in many areas, including Char-Broil and Thermos grills, specialty retailing, real estate development and the manufacturing and marketing of other home and leisure lifestyle consumer products.

Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Products 2 of 2
Type: Add-on Acquisition 1 of 1
State: Arizona 1 of 1
Country: United States 2 of 2
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-27 Zebco

Tulsa, Oklahoma, United States

Zebco designs and manufactures fishing equipment.

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