M&A Deal Summary

Vya Systems Acquires Direct Options

On September 30, 2020, Vya Systems acquired marketing company Direct Options

Acquisition Highlights
  • This is Vya Systems’ 1st transaction in the Marketing sector.
  • This is Vya Systems’ 1st transaction in the United States.
  • This is Vya Systems’ 1st transaction in Ohio.

M&A Deal Summary
Date 2020-09-30
Target Direct Options
Sector Marketing
Buyer(s) Vya Systems
Deal Type Add-on Acquisition

Target

Direct Options

West Chester, Ohio, United States
Direct Options, Inc. is a provider of customer data and analytics marketing firm. Direct Options was founded in 1993 and is based in West Chester, Ohio.

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Buyer(S) 1

Buyer

Vya Systems

Cincinnati, Ohio, United States
Category Company
Sector Marketing
DESCRIPTION

Vya Systems offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. Vya Systems is based in Cincinnati, Ohio.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ohio) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Mergr

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