M&A Deal Summary

Vungle Acquires JetFuel

On June 15, 2021, Vungle acquired digital media company JetFuel

Acquisition Highlights
  • This is Vungle’s 1st transaction in the Digital Media sector.
  • This is Vungle’s 3rd transaction in the United States.
  • This is Vungle’s 2nd transaction in California.

M&A Deal Summary

Date 2021-06-15
Target JetFuel
Sector Digital Media
Buyer(s) Vungle
Deal Type Add-on Acquisition

Target

JetFuel

San Francisco, California, United States
JetFuel is an influencer marketing platform. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully-verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. JetFuel is based in San Francisco, California.

Search 215,029 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Vungle

San Francisco, California, United States

Category Company
Founded 2011
Sector Marketing
DESCRIPTION

Vungle is a performance marketing platform for in-app video advertisements on mobile devices. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Advertisers depend on Vungle to reach, acquire, and retain high-value users worldwide. Vungle develops tools that include data-led buying and UX recommendations, ad format innovation, creative automation, and more. Vungle’s data-optimized ads run on over 1 billion unique devices to drive engagement and increase returns for publishers and advertisers ranging from indie studios to powerhouse brands, including Rovio, Zynga, Pandora, Microsoft, and Scopely. The Company is headquartered in San Francisco.


DEAL STATS #
Overall 4 of 4
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2021 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-19 TreSensa Technologies

New York, New York, United States

TreSensa Technologies provides app developers with an instant suite of playable ad builders and fully customizable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, Etermax, Mag Interactive, Mars Petcare, Kraft Foods Group, and more. TreSensa Technologies is based in New York.

Buy -