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M&A Deal Summary

Vungle Acquires GameRefinery

On March 2, 2021, Vungle acquired internet software and services company GameRefinery

Acquisition Highlights
  • This is Vungle’s 1st transaction in the Internet Software and Services sector.
  • This is Vungle’s 1st transaction in Finland.

M&A Deal Summary
Date 2021-03-02
Target GameRefinery
Sector Internet Software and Services
Buyer(s) Vungle
Deal Type Add-on Acquisition

Target

GameRefinery

Helsinki, Finland
GameRefinery is a SaaS mobile gaming analytics company. GameRefinery's Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for studios such as Zynga, King, Rovio, Ubisoft and more.

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Buyer(S) 1

Buyer

Vungle

San Francisco, California, United States
Category Company
Founded 2011
Sector Marketing
DESCRIPTION

Vungle is a performance marketing platform for in-app video advertisements on mobile devices. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Advertisers depend on Vungle to reach, acquire, and retain high-value users worldwide. Vungle develops tools that include data-led buying and UX recommendations, ad format innovation, creative automation, and more. Vungle’s data-optimized ads run on over 1 billion unique devices to drive engagement and increase returns for publishers and advertisers ranging from indie studios to powerhouse brands, including Rovio, Zynga, Pandora, Microsoft, and Scopely. The Company is headquartered in San Francisco.

DEAL STATS #
Overall 2 of 4
Sector: Internet Software and Services M&A 1 of 2
Type: Add-on Acquisition M&A Deals 2 of 4
Country: Finland M&A 1 of 1
Year: 2021 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-13 AlgoLift

Los Angeles, California, United States

AlgoLift is a marketing investment platform. Built with data science at its core, AlgoLift uses proprietary algorithms that determine the future lifetime value of customers and programmatically execute an optimal investment strategy that improves the top and bottom line.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-19 TreSensa Technologies

New York, New York, United States

TreSensa Technologies provides app developers with an instant suite of playable ad builders and fully customizable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, Etermax, Mag Interactive, Mars Petcare, Kraft Foods Group, and more. TreSensa Technologies is based in New York.

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