Venture • Marketing

Vulcan Capital Invests In 4INFO

On October 27, 2011, family office Vulcan Capital invested in marketing company 4INFO

Investment Context
  • This is Vulcan Capital’s 1st transaction in the Marketing sector.
  • This is Vulcan Capital’s 21st transaction in the United States.
  • This is Vulcan Capital’s 6th transaction in California.
Investment Fate
  • 4INFO was sold to a strategic buyer in 2020.

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Investment Summary

Date October 27, 2011
Target 4INFO
Sector Marketing
Investor(s) Vulcan Capital
Deal Type Venture

Target Company

4INFO

San Jose, California, United States
4INFO, Inc. is an identity and media solutions company, solving the digital and TV convergence. 4INFO's platform powers people-based marketing with its patented Bullseye ID®— a persistent, accurate match key that maps consumers to all of their connected devices in a household as well as to valuable consumer data, including CRM data —without compromising privacy. 4INFO provides customers superior match rates for their data, which allows them to use it at scale for both advertising and marketing purposes. 4INFO, Inc. was established in 2004 and is based in San Jose, California.
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Investor Overview 1

Investor

Vulcan Capital

Seattle, Washington, United States

Investor


Category Family Office
Founded 1986
Size Mega
Type Sector Agnostic
DESCRIPTION

Vulcan Capital is the private investment group of Vulcan Inc., the organization founded by Paul G. Allen to manage his personal and professional endeavors. Vulcan Capital looks to invest at all company stages and will consider opportunities across an array of industries. Sectors of interest include business services, consumer products, distribution and logistics, energy and natural resources, financial services and insurance, healthcare, manufacturing, media, technology, and telecom. The Firm's target investment size is $10 to $100 million. In addition to direct investing, Vulcan Capital also makes fund investments as well as invests in public securities. Vulcan Inc. was formed in 1986 and has offices in Seattle, Washington and Palo Alto, California.


Deal Context for Investor #
Overall 22 of 35
Sector: Marketing 1 of 1
Type: Venture 11 of 17
State: California 6 of 10
Country: United States 21 of 30
Year: 2011 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-10 Ascentium Capital

Kingwood, Texas, United States

Ascentium Capital LLC provides financing of essential-use equipment for small business customers through a technology-enabled model that delivers same-day credit decisions and funding. The company specializes in loan and lease products for IT and office machines, medical equipment, specialty vehicles, industrial equipment, and franchise assets. Ascentium Capital was formed in 2011 and is based in Kingwood, Texas.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-16 Driven Brands

Charlotte, North Carolina, United States

Driven Brands is a parent company of automotive aftermarket brands across four distinct verticals: Repair & Maintenance, housing Meineke Car Care Centers; Paint & Collision, housing Maaco, CARSTAR, and ABRA; Distribution, housing 1-800-Radiator & A/C and Spire Supply; and Quick Lube, housing Take 5 Oil Change. Driven Brands was incorporated in 1972 and is based in Charlotte, North Carolina.

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