M&A Deal Summary

Volly Acquires SoftVu

On July 11, 2018, Volly acquired software company SoftVu

Acquisition Highlights
  • This is Volly’s 1st transaction in the Software sector.
  • This is Volly’s 2nd transaction in the United States.
  • This is Volly’s 1st transaction in Missouri.

M&A Deal Summary
Date 2018-07-11
Target SoftVu
Sector Software
Buyer(s) Volly
Deal Type Add-on Acquisition

Target

SoftVu

Kansas City, Missouri, United States
SoftVu LLC is a developer of marketing automation platform leverages big data, machine-learning algorithms and sophisticated A-B testing techniques, enabling the mortgage banking industry to deliver the right marketing message to the right person at the right time. SoftVu was founded in 1999 and is based in Kansas City, Missouri.

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Buyer(S) 1

Buyer

Volly

Woburn, Massachusetts, United States
Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

Volly is a provider of marketing automation and cloud-based CRM solutions for mortgage companies and banks including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email and direct mail campaigns with a 360-degree view of each loan officer's customers, partners, and prospects. Volly was founded in 2004 and is based in Woburn, Massachusetts.

DEAL STATS #
Overall 2 of 3
Sector (Software) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Missouri) 1 of 1
Country (United States) 2 of 3
Year (2018) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-08 Lending Manager Holdings

Newark, Delaware, United States

Lending Manager Holdings LLC builds custom corporate and loan officer websites for lenders of all sizes. The Company delivers world-class flexible point-of-sale solutions with over 75 integrations with the leading mortgage technology providers. Lending Manager is based in Newark, Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-02 Home Captain

Brooklyn, New York, United States

Home Captain offers a web and mobile MLS-integrated home search app, an AI-powered chatbot, multiple world-class real estate concierge services, portfolio retention services, and a patent-pending agent matching technology. Home Captain was founded in 2013 and is based in Brooklyn, New York.

Buy -
Mergr

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