M&A Deal Summary

Vobile Group Acquires ZEFR - RightsID and ChannelID

On July 18, 2019, Vobile Group acquired software company ZEFR - RightsID and ChannelID from ZEFR for 90M USD

Acquisition Highlights
  • This is Vobile Group’s 1st transaction in the Software sector.
  • This is Vobile Group’s largest (disclosed) transaction.
  • This is Vobile Group’s 1st transaction in the United States.
  • This is Vobile Group’s 1st transaction in California.

M&A Deal Summary
Date 2019-07-18
Target ZEFR - RightsID and ChannelID
Sector Software
Buyer(s) Vobile Group
Sellers(s) ZEFR
Deal Type Divestiture
Deal Value 90M USD

Target

ZEFR - RightsID and ChannelID

Los Angeles, California, United States
ZEFR, Inc. - RightsID is the industry major rights management and monetization technology suite for enterprise media companies. ChannelID ability to monitor and analyze video metadata at a massive scale.

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Buyer(S) 1

Buyer

Vobile Group

Causeway Bay, China
Category Company
Founded 2005
Sector Information Technology
Employees578
Revenue 2.0B HKD (2023)
DESCRIPTION

Vobile Group is a provider for protecting, measuring and monetizing online video content. Vobile Group creates cutting-edge technology solutions for content owners and distributors through its best-in-class SaaS platform. Vobile Group was founded in 2005 and is based in Causeway Bay, China.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

ZEFR

Venice, California, United States
Category Company
Founded 2008
Sector Software
DESCRIPTION

ZEFR is the leading SaaS platform for brands, rights and content management on YouTube. ZEFR provides enterprise technology solutions for the world’s most respected brands and the largest professional rights owners,allowing them to measure, leverage and engage fans of their content and products on YouTube.

DEAL STATS #
Overall 2 of 2
Sector (Software) 1 of 1
Type (Divestiture) 2 of 2
State (California) 2 of 2
Country (United States) 2 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-22 Engodo

Provo, Utah, United States

Engodo, Inc. is a cloud based social advertising company.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-20 Adverif.ai

Tel Aviv, Israel

Adverif.ai is an artificial intelligence company providing ad verification solutions for advertisers, publishers and ad networks. Adverif.ai is based in Tel Aviv, Israel.

Buy -
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