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M&A Deal Summary

Vobile Group Acquires Pex

On April 14, 2025, Vobile Group acquired information technology company Pex from Layline Partners

Acquisition Highlights
  • This is Vobile Group’s 1st transaction in the Information Technology sector.
  • This is Vobile Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2025-04-14
Target Pex
Sector Information Technology
Buyer(s) Vobile Group
Sellers(s) Layline Partners
Deal Type Add-on Acquisition

Target

Pex

London, United Kingdom
Pex is a technology company enabling the fair and transparent use of copyrighted content at the speed and scale of the Internet. Pex was founded in 2014 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Vobile Group

Hong Kong, China
Category Company
Founded 2005
Sector Information Technology
Employees542
Revenue 2.4B HKD (2024)
DESCRIPTION

Vobile Group is a provider for protecting, measuring and monetizing online video content. Vobile Group creates cutting-edge technology solutions for content owners and distributors through its best-in-class SaaS platform. Vobile Group was founded in 2005 and is based in Hong Kong, China.

DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-18 ZEFR - RightsID and ChannelID

Los Angeles, California, United States

ZEFR, Inc. - RightsID is the industry major rights management and monetization technology suite for enterprise media companies. ChannelID ability to monitor and analyze video metadata at a massive scale.

Buy $90M

Seller(S) 1

SELLER

Layline Partners

Gothenburg, Sweden

Investor Investor

Category Growth Capital Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Layline Partners is a private investment firm focused on small and mid market companies in Sweden. The Firm looks to work alongside company management to help accelerate growth. Layline Partners was formed in 2004 and is based in Gothenburg, Sweden.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-16 understand.ai

Karlsruhe, Germany

understand.ai provides high-quality training and validation data to enable mobility companies to develop with confidence computer vision and machine learning models that reliably and safely power autonomous vehicles.

Sell -
Mergr

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