M&A Deal Summary

Vitagene Acquires In-Video Impressions

On July 18, 2019, Vitagene acquired digital media company In-Video Impressions

Acquisition Highlights
  • This is Vitagene’s 1st transaction in the Digital Media sector.
  • This is Vitagene’s 1st transaction in the United States.
  • This is Vitagene’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2019-07-18
Target In-Video Impressions
Sector Digital Media
Buyer(s) Vitagene
Deal Type Add-on Acquisition

Target

In-Video Impressions

Durham, North Carolina, United States
In-Video Impressions is an audience targeting, digital advertising, and customer acquisition company. In-Video primarily operates in the health and wellness space, which made joining Vitagene the natural next step for the company.

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Buyer(S) 1

Buyer

Vitagene

San Francisco, California, United States
Category Company
Founded 2014
Sector Consumer Services
DESCRIPTION

Vitagene is a consumer nutrition and health personalization company leveraging genetics. Vitagene leverages the advancements in big data and computational biology to generate recommendations that are actionable and easy to understand. Vitagene has been successful in engaging consumers and helping them achieve their wellness goals.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (North Carolina) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
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