Add-on Acquisition • Digital Media

Vitagene Acquires In-Video Impressions

On July 18, 2019, Vitagene acquired digital media company In-Video Impressions

Acquisition Context

This is Vitagene’s 1st transaction in the Digital Media sector.
This is Vitagene’s 1st transaction in the United States.
This is Vitagene’s 1st transaction in North Carolina.

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M&A Deal Summary
Date	July 18, 2019
Target	In-Video Impressions
Sector	Digital Media
Buyer(s)	Vitagene
Deal Type	Add-on Acquisition

Target Company

In-Video Impressions

Durham, North Carolina, United States

In-Video Impressions is an audience targeting, digital advertising, and customer acquisition company. In-Video primarily operates in the health and wellness space, which made joining Vitagene the natural next step for the company.

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Buyer Overview 1

Buyer

Vitagene

San Francisco, California, United States

Category	Company
Founded	2014
Sector	Consumer Services

DESCRIPTION

Vitagene is a consumer nutrition and health personalization company leveraging genetics. Vitagene leverages the advancements in big data and computational biology to generate recommendations that are actionable and easy to understand. Vitagene has been successful in engaging consumers and helping them achieve their wellness goals.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Digital Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: North Carolina	1 of 1
Country: United States	1 of 1
Year: 2019	1 of 1

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