1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Germany >
  5. Visual IQ Acquires Refined Labs

M&A Deal Summary

Visual IQ Acquires Refined Labs

On October 24, 2016, Visual IQ acquired internet software and services company Refined Labs

Acquisition Highlights
  • This is Visual IQ’s 1st transaction in the Internet Software and Services sector.
  • This is Visual IQ’s 1st transaction in Germany.

M&A Deal Summary
Date 2016-10-24
Target Refined Labs
Sector Internet Software and Services
Buyer(s) Visual IQ
Deal Type Add-on Acquisition

Target

Refined Labs

MUnchen, Germany
Refined Labs GmbH is an attribution and customer journey analytics provider. It provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.

Search 214,356 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Visual IQ

Needham, Massachusetts, United States
Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Visual IQ, Inc. is an independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers. Visual IQ, Inc. was established in 2006 and is based in Needham, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2016 M&A 1 of 1
Mergr

Solution for

Product

Company

Legal