Add-on Acquisition • Internet Software and Services

Visual IQ Acquires Refined Labs

On October 24, 2016, Visual IQ acquired internet software and services company Refined Labs

Acquisition Context

This is Visual IQ’s 1st transaction in the Internet Software and Services sector.
This is Visual IQ’s 1st transaction in Germany.

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M&A Deal Summary
Date	October 24, 2016
Target	Refined Labs
Sector	Internet Software and Services
Buyer(s)	Visual IQ
Deal Type	Add-on Acquisition

Target Company

Refined Labs

MUnchen, Germany

Refined Labs GmbH is an attribution and customer journey analytics provider. It provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.

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Buyer Overview 1

Buyer

Visual IQ

Needham, Massachusetts, United States

Category	Company
Founded	2006
Sector	Internet Software and Services

DESCRIPTION

Visual IQ, Inc. is an independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers. Visual IQ, Inc. was established in 2006 and is based in Needham, Massachusetts.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Germany	1 of 1
Year: 2016	1 of 1

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