Investment Summary

Vista Equity Partners and Susquehanna Growth Equity Invest In Poppulo

On February 5, 2019, private equity firm Vista Equity Partners and growth capital firm Susquehanna Growth Equity invested in software company Poppulo

Investment Highlights
  • This is Vista Equity Partners’ 43rd and Susquehanna Growth Equity’s 11th transaction in the Software sector.
  • This is Vista Equity Partners’ 96th and Susquehanna Growth Equity’s 38th transaction in the United States.
  • This is Vista Equity Partners’ 6th and Susquehanna Growth Equity’s 2nd transaction in Colorado.

Investment Summary

Date 2019-02-05
Target Poppulo
Sector Software
Investor(s) Vista Equity Partners
Susquehanna Growth Equity
Deal Type Stake Purchase

Target

Poppulo

Denver, Colorado, United States
Poppulo is a provider of enterprise content management solutions for visual communications. The Company’s enterprise-grade software and data integrations enable customers to deploy and manage visual content and applications on digital displays while integrating real-time data. Poppulo delivers functionality, integrations and services through a cloud management interface, flexible authoring tool, cross-platform support and vertically-tailored applications. Poppulo was founded in 2005 and is based in Denver, Colorado.

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Investor(S) 2

Investor

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.


DEAL STATS #
Overall 105 of 149
Sector (Software) 43 of 59
Type (Stake Purchase) 4 of 5
State (Colorado) 6 of 7
Country (United States) 96 of 137
Year (2019) 2 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-03 Alert Media

Austin, Texas, United States

Alert Media is an emergency mass communications and monitoring company that helps hundreds of global organizations securely and effectively monitor threats, streamline notifications, and improves employee safety. The company’s cloud-based platform delivers communications that protect organizations, improve operations, and mitigate loss from any location, at any time, using any device. Alert Media was founded in 2013 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-25 PlanSource

Orlando, Florida, United States

PlanSource is a technology company that automates and simplifies every aspect of employee benefit programs, so employees and HR teams can make smarter, more confident benefits decisions. More than 5 million consumers receive their benefits through the PlanSource platform, which provides the best experience possible for benefits communications, shopping, enrollment, billing, compliance and ongoing administration. PlanSource was founded in 2008 and is based in Orlando, Florida.

Buy -
Investor

Susquehanna Growth Equity

Bala Cynwyd, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2006
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Susquehanna Growth Equity (SGE) is the private equity arm of The Susquehanna International Group of Companies. SGE focuses on companies that help streamline payments and related transactions. This includes SaaS, payments and transaction processing, capital markets technology, and internet/information services. SGE looks to commit $10 to $200 million in companies with at least $5 million of revenue. The Firm will consider both control and minority positions and targets opportunities across North America, Europe, and Israel. SGE was established in 2006 and is headquartered in Philadelphia, Pennsylvania.


DEAL STATS #
Overall 49 of 70
Sector (Software) 11 of 14
Type (Stake Purchase) 2 of 2
State (Colorado) 2 of 2
Country (United States) 38 of 53
Year (2019) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-09 Poppulo

Cork, Ireland

Poppulo is an internal communications software developer. Poppulo’s pioneering software is transforming internal communications, creating more connected, aligned and successful organizations all over the world. Poppulo is based in Cork, Ireland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-13 Workfront

Lehi, Utah, United States

Workfront, Inc. is a provider of Software as a Service (SaaS)-based project management and collaborative workforce management solutions. Workfront is the first enterprise application platform for knowledge workers, helping people get their best work done by automating projects and processes, managing content, and providing company-wide collaboration in a single system of record. Workfront was established in 2001 and is based in Lehi, Utah.

Buy $280M