M&A Deal Summary

Visit Group Acquires VisBook

On April 8, 2022, Visit Group acquired software company VisBook from Standout Capital

Acquisition Highlights
  • This is Visit Group’s 1st transaction in the Software sector.
  • This is Visit Group’s 1st transaction in Norway.

M&A Deal Summary

Date 2022-04-08
Target VisBook
Sector Software
Buyer(s) Visit Group
Sellers(s) Standout Capital
Deal Type Merger

Target

VisBook

Kvikne, Norway
VisBook is a software company provides property management systems for hotels, activity centers, and camping sites. VisBook is based in Kvikne, Norway.

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Buyer(S) 1

Buyer

Visit Group

Göteborg, Sweden

Category Company
Sector Software
DESCRIPTION

Visit Group provides e-commerce, packaging, and distribution platforms for the tourism industry. With its collaborative commerce platform, the group serves providers of all types of lodging, ski resorts, activities, day tours, theme parks, museums, DMOs, ferry companies as well as resellers and agents. The Group’s platform optimizes customers’ sales, dynamic packaging, distribution as well as operational efficiency. Visit Group was formed in 1999 and is based in Göteborg, Sweden.


DEAL STATS #
Overall 1 of 2
Sector: Software M&A 1 of 1
Type: Merger M&A Deals 1 of 1
Country: Norway M&A 1 of 1
Year: 2022 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-06-18 Godo

Reykjavík, Iceland

Godo is a hospitality SaaS provider, delivering comprehensive software solutions for hotels, vacation rentals, and travel agencies. Godo was formed in 2012 and is based in Reykjavík, Iceland.

Buy -

Seller(S) 1

SELLER

Standout Capital

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 1.0B SEK
Size Small
Type Sector Focused
DESCRIPTION

Standout Capital is growth equity firm focused on Nordic tech company investments. The Firm looks to invest €5 to €15 million in companies generating €5 to €25 million of sales. The Firm will not invest in seed or early stage, or sectors like biotech, cleantech or gambling. Funds are generally used for growth initiatives or to buy back founder shares. Standout Capital was established in 2014 and is headquartered in Stockholm.


DEAL STATS #
Overall 4 of 7
Sector: Software M&A 4 of 7
Type: Merger M&A Deals 1 of 1
Country: Norway M&A 2 of 3
Year: 2022 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-08 Visit Group

Göteborg, Sweden

Visit Group provides e-commerce, packaging, and distribution platforms for the tourism industry. With its collaborative commerce platform, the group serves providers of all types of lodging, ski resorts, activities, day tours, theme parks, museums, DMOs, ferry companies as well as resellers and agents. The Group’s platform optimizes customers’ sales, dynamic packaging, distribution as well as operational efficiency. Visit Group was formed in 1999 and is based in Göteborg, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-27 Neptune Software

Oslo, Norway

Neptune Software is a developer of low-code, SAP-centric, enterprise app development platform to digitize and optimize business processes and user interfaces – at scale and with ease. Neptune Software is based in Oslo, Norway.

Sell -