M&A Deal Summary

Virtusa Acquires Factor Creative

On September 11, 2023, Virtusa acquired marketing company Factor Creative

Acquisition Highlights
  • This is Virtusa’s 1st transaction in the Marketing sector.
  • This is Virtusa’s 7th transaction in the United States.
  • This is Virtusa’s 2nd transaction in California.

M&A Deal Summary
Date 2023-09-11
Target Factor Creative
Sector Marketing
Buyer(s) Virtusa
Deal Type Add-on Acquisition

Target

Factor Creative

Walnut Creek, California, United States
Factor Creative is an independent creative agency operating as a fully remote work force across the US and Canada. The agency excels at crafting polished and engaging creative content with a proven track record of driving impactful business outcomes. Areas of expertise encompass interactive experiences, integrated ad campaigns, and brand identity development. Factor Creative is based in Walnut Creek, California.

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Buyer(S) 1

Buyer

Virtusa

Southborough, Massachusetts, United States
Category Company
Founded 1996
Sector Information Technology
Employees10,364
Revenue 1.3B USD (2020)
DESCRIPTION

Virtusa Corp. provides end-to-end information technology (IT) services to companies. Services include IT consulting, application maintenance, development, systems integration, and managed services. Virtusa was formed in 1996 and is based in Westborough, Massachusetts. Virtusa was founded in 1996 and is based in Southborough, Massachusetts.

DEAL STATS #
Overall 9 of 11
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 9 of 11
State (California) 2 of 2
Country (United States) 7 of 7
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-12 eTouch Systems

Fremont, California, United States

eTouch Systems is a technology services company that specializes in Digital Web Engineering. We deliver technology services and accelerate growth for Global 1000 companies by solving complex business challenges with breakthrough technical innovations. We partner with leading global hi-tech enterprises to service their business and technology needs.

Buy $140M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-08 BRIGHT

London, United Kingdom

BRIGHT is an IT company specializing in digitalization and automation initiatives, drives innovation and efficiency for large enterprises across Europe.

Buy -
Mergr

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