M&A Deal Summary

Virgin Pulse Acquires ShapeUp

On February 24, 2016, Virgin Pulse acquired healthcare services company ShapeUp from Phoenix Strategy Investments

Acquisition Highlights
  • This is Virgin Pulse’s 1st transaction in the Healthcare Services sector.
  • This is Virgin Pulse’s 1st transaction in the United States.
  • This is Virgin Pulse’s 1st transaction in Rhode Island.

M&A Deal Summary
Date 2016-02-24
Target ShapeUp
Sector Healthcare Services
Buyer(s) Virgin Pulse
Sellers(s) Phoenix Strategy Investments
Deal Type Add-on Acquisition

Target

ShapeUp

Providence, Rhode Island, United States
ShapeUp, Inc. is a provider of clinically-proven, social networking-based employee wellness programs. ShapeUp has pioneered an innovative approach to behavior change that uses social networking technology to reduce health care costs and improve the health of large populations through peer motivation, support, and accountability.

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Buyer(S) 1

Buyer

Virgin Pulse

Providence, Rhode Island, United States
Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

Virgin Pulse is a provider of employee-centric solutions that drive wellbeing, culture and productivity across organizations around the world. Virgin Pulse platform is purpose built to deliver a personalized, consumer-grade user experience designed to promote health, productivity, and culture across organizations and employees. Virgin Pulse was founded in 2004 and is based in Providence, Rhode Island.

DEAL STATS #
Overall 2 of 9
Sector (Healthcare Services) 1 of 2
Type (Add-on Acquisition) 2 of 7
State (Rhode Island) 1 of 2
Country (United States) 1 of 8
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-24 Global Corporate Challenge Pty.

Victoria, Australia

Get The World Moving Ltd. is an employee wellness platform that offers workplace health and engagement program to improve the performance of employees.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-18 Preventure

Coventry, Rhode Island, United States

Preventure, Inc. is a corporate wellness provider that offers corporate health programs. Preventure, Inc. was founded in 1991 and is based in Coventry, Rhode Island.

Buy -

Seller(S) 1

SELLER

Phoenix Strategy Investments

Investor Investor

Category Private Equity Firm
Founded 2002
Size Small
Type Sector Agnostic
DESCRIPTION

Phoenix Strategy Investments LLC is an entrepreneurial investment company focused on small to medium-sized privately-held businesses valued below $20 million. Prospective transaction types include management buyouts and growth financings. Sectors of interest include business services, consumer services, distribution, engineering, financial services, franchising, manufacturing, and marketing. Phoenix Strategy was formed in 2002 and is based in Portsmouth, Rhode Island.

DEAL STATS #
Overall 2 of 2
Sector (Healthcare Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Rhode Island) 1 of 1
Country (United States) 2 of 2
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-05 Predictive Index

Westwood, Massachusetts, United States

Predictive Index is a workforce assessment platform that offers a unique combination of behavior and skill assessments based on a proven methodology incorporating data, technology, knowledge, and business expertise. The company has over 8,000 active business clients across 142 countries who are using The Predictive Index to keep its workforce charged 24/7. Predictive Index was founded in 1955 and is based in Westwood, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-19 TruFit Athletic Clubs

McAllen, Texas, United States

TruFit Athletic Clubs is an operator of an independent high-value, low-cost fitness club chain. TruFit Athletic Clubs was founded in 2006 and is based in McAllen, Texas.

Buy -
Mergr

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