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M&A Deal Summary

Virgin Active Acquires Real Foods

On March 4, 2022, Virgin Active acquired food company Real Foods from Kleoss Capital

Acquisition Highlights
  • This is Virgin Active’s 1st transaction in the Food sector.
  • This is Virgin Active’s 1st transaction in South Africa.

M&A Deal Summary
Date 2022-03-04
Target Real Foods
Sector Food
Buyer(s) Virgin Active
Sellers(s) Kleoss Capital
Deal Type Add-on Acquisition

Target

Real Foods

Century City, South Africa
Real Foods is a multi-brand food group with unmatched dedication to natural food, innovation, social responsibility, and integrity. Real Foods was founded in 2013 and is based in Century City, South Africa.

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Buyer(S) 1

Buyer

Virgin Active

London, United Kingdom
Category Company
Founded 1999
Sector Consumer Services
Revenue 526M GBP (2012)
DESCRIPTION

Virgin Active is an international health club operator, with clubs across four continents in eight countries (South Africa, UK, Italy, Australia, Namibia, Botswana, Thailand, and Singapore), serving over 1.2 million members worldwide. Virgin Active was founded in 1999 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: South Africa M&A 1 of 1
Year: 2022 M&A 1 of 1

Seller(S) 1

SELLER

Kleoss Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2014
PE ASSETS 1.5B ZAR
Size Small
Type Sector Agnostic
DESCRIPTION

Kleoss Capital is a private equity firm that seeks to invest in South African businesses with exposure to the rest of the African continent. Kleoss looks to invest 50 to 150 million ZAR per transaction with a preference for established companies with a history of profitability. Kleoss does not have any sector preferences, however the Firm will not invest directly in real estate or mining companies. Kleoss Capital was formed in 2014 and is based in Sandton, South Africa.

DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: South Africa M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-01 Dartcom

Gauteng, South Africa

Dartcom is a specialist value-adding distributor of Radio Frequency and RF-related products, fiber optic communications products, specialized cabling, and outside plant and stand-by battery solutions to operators, infrastructure providers, and their turnkey contractors. Dartcom is based in Gauteng, South Africa.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-01 DCC Technologies

Sandton, South Africa

DCC Technologies is a specialist distributor, offering access to a wide range of top-quality technology products. DCC Technologies was founded in 1988 and is based in Sandton, South Africa.

Buy -
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