M&A Deal Summary

Vindex Acquires Belong Gaming Arenas

On July 29, 2020, Vindex acquired gaming company Belong Gaming Arenas from Game

Acquisition Highlights
  • This is Vindex’s 1st transaction in the Gaming sector.
  • This is Vindex’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2020-07-29
Target Belong Gaming Arenas
Sector Gaming
Buyer(s) Vindex
Sellers(s) Game
Deal Type Divestiture

Target

Belong Gaming Arenas

Basingstoke, United Kingdom
Belong currently owns esports facilities in Bradford, Gateshead, Hull, Manchester, Teesside, York, Preston, Colchester, Milton Keyes, Norwich, Bristol, Kingston, London, Portsmouth, Sutton, West Thurrock, Glasgow, Cardiff, Wrexham, Craigavon, and Ballymena.

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Buyer(S) 1

Buyer

Vindex

New York, New York, United States

Category Company
Founded 2019
Sector Gaming
DESCRIPTION

Vindex is the preeminent esports infrastructure platform. Founded by Mike Sepso and Sundance DiGiovanni, co-founders of Major League Gaming and early esports pioneers, and Bryan Binder and Jason Garmise, successful fintech entrepreneurs and private investors. The company provides technology and services that power the richest experiences in esports and help game publishers, esports leagues, and teams deliver deeply engaging experiences to fans around the world. Vindex was formed in 2019 and is based in New York, New York.


DEAL STATS #
Overall 1 of 1
Sector (Gaming) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2020) 1 of 1

Seller(S) 1

SELLER

Game

Basingstoke, United Kingdom

Category Company
Sector Retail
Revenue 782M GBP (2018)
DESCRIPTION

Game is a retailer of video games and gaming-related products to the gaming communities of the UK, Spain, and beyond, providing more ways for gamers to enjoy more games and unique gaming experiences, more often. Game's UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of over 560 stores across the two areas, a fully integrated omnichannel offer, including the multi-award-winning GAME App, and over 4.5 million active customers across its Reward programmes. The company is developing its proposition with the continued expansion of BELONG, the Group's leisure experience, which brings video gaming to high streets, shopping centres and communities nationwide. Through its esports and events activities, the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK's largest gaming festival. Game was formed in 1992 and is based in Basingstoke, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector (Gaming) 1 of 1
Type (Divestiture) 1 of 1
Country (United Kingdom) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-04 Ads Reality

London, United Kingdom

Ads Reality Ltd. is an augmented reality software company. Ads Reality allows retailers and brands to easily connect and engage consumers through their mobile device, augmenting digital information, videos or animation across products whether at home, in-store or on the move.

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