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  6. Vinco Ventures Acquires AdRizer

M&A Deal Summary

Vinco Ventures Acquires AdRizer

On February 16, 2022, Vinco Ventures acquired information technology company AdRizer

Acquisition Highlights
  • This is Vinco Ventures’ 1st transaction in the Information Technology sector.
  • This is Vinco Ventures’ 2nd transaction in the United States.
  • This is Vinco Ventures’ 1st transaction in Florida.

M&A Deal Summary
Date 2022-02-16
Target AdRizer
Sector Information Technology
Buyer(s) Vinco Ventures
Deal Type Add-on Acquisition

Target

AdRizer

Sarasota, Florida, United States
AdRizer is a provider of technology solutions that automate the use of artificial intelligence for digital advertising analytics and programmatic media buying, enabling publishers and agencies to place digital ads in real-time and effectively manage their ad investment with a risk-averse approach. AdRizer was founded in 2013 and is based in Sarasota, Florida.

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Buyer(S) 1

Buyer

Vinco Ventures

Fairport, New York, United States
Category Company
Founded 2017
Sector Marketing
Employees45
Revenue 10M USD (2021)
DESCRIPTION

Vinco Ventures is a consumer products and digital marketing company which aims to advance both product and people brand recognition through digital marketing and technology platform while reshaping how those are monetized and marketed. Vinco’s B.I.G. (Buy. Innovate. Grow.) strategy will seek out acquisition opportunities that allow for generating digital traffic that will allow for growth and profitability. Vinco Ventures was incorporated in 2017 and is based in Fairport, New York.

DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-12 Edison Nation

Bethlehem, Pennsylvania, United States

Edison Nation is a multifaceted ecosystem that fosters innovation and drives IP, media, and consumer products. The company offers innovation sourcing, product design, sales, manufacturing, and fulfillment services. Edison Nation’s model is to source innovative ideas to launch internally or license to brand partners. Edison Nation was founded in 2005 and is based in Bethlehem, Pennsylvania.

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