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M&A Deal Summary

Viking Venture Acquires Liquid Barcodes

On July 10, 2023, growth capital firm Viking Venture acquired internet software and services company Liquid Barcodes from Telenor

Acquisition Highlights
  • This is Viking Venture’s 6th transaction in the Internet Software and Services sector.
  • This is Viking Venture’s 5th transaction in Norway.

M&A Deal Summary
Date 2023-07-10
Target Liquid Barcodes
Sector Internet Software and Services
Buyer(s) Viking Venture
Sellers(s) Telenor
Deal Type Divestiture

Target

Liquid Barcodes

Lysaker, Norway
Liquid Barcodes is the provider of mobile coupons. Liquid Barcodes is based in Lysaker, Norway.

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Buyer(S) 1

Buyer

Viking Venture

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2001
PE ASSETS 4.0B NOK
Size Middle-Market
Type Sector Focused
DESCRIPTION

Viking Venture is a early to later stage investment firm that looks to invest in fast-growing Scandinavian start-ups. The Firm has a preference for B2B software companies looking to expand operations globally. Viking Venture was formed in 2001 and is headquartered in Trondheim, Norway.

DEAL STATS #
Overall 15 of 18
Sector (Internet Software and Services) 6 of 8
Type (Divestiture) 1 of 1
Country (Norway) 5 of 5
Year (2023) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-15 Onix

Stavanger, Norway

Onix is a business-to-business software company helping companies manage and oversee lifting equipment to promote safety and compliance. Onix was founded in 1995 and is based in Stavanger, Norway.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-14 Penneo

Copenhagen, Denmark

Penneo is a software-as-a-service company that provides an eco-system of automation solutions that digitizes companies' workflows of customers onboarding, signing, and managing documents. It offers software for the audit and accounting industry. Penneo was founded in 2014 and is based in Copenhagen, Denmark.

Buy -

Seller(S) 1

SELLER

Telenor

Fornebu, Norway
Category Company
Founded 1855
Sector Communications
Employees11,000
Revenue 80.5B NOK (2023)
DESCRIPTION

Telenor is a Norwegian multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations in Scandinavia, Eastern Europe and Asia. Telenor was founded in 1855 and is based in Fornebu, Norway.

DEAL STATS #
Overall 12 of 12
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 11 of 11
Country (Norway) 5 of 5
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-07 Telenor Norway

Fornebu, Norway

Telenor Norway is a telecom operator, with services ranging from fixed and mobile telephony to broadband and data communications services for residential and business customers, as well as wholesale services. Telenor Norway is based in Fornebu, Norway.

Sell -
Mergr

Product

Company

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