Divestiture • Marketing

VIIRL Acquires Phoenix Online Advertising - Yelp Division

On July 10, 2025, VIIRL acquired marketing company Phoenix Online Advertising - Yelp Division from Phoenix Online Advertising

Acquisition Context
  • This is VIIRL’s 1st transaction in the Marketing sector.
  • This is VIIRL’s 1st transaction in the United States.

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M&A Deal Summary

Date July 10, 2025
Target Phoenix Online Advertising - Yelp Division
Sector Marketing
Buyer(s) VIIRL
Sellers(s) Phoenix Online Advertising
Deal Type Divestiture

Target Company

Phoenix Online Advertising - Yelp Division

United States
Phoenix Online Advertising's Yelp Division provides marketing services.
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Buyer Overview 1

Buyer

VIIRL

Scottsdale, Arizona, United States

Category Company
Founded 2018
Sector Marketing
DESCRIPTION

VIIRL is a digital marketing agency focused on measuring, reporting, and demonstrating real results to services businesses. VIIRL helps companies get the highest return on ad spend with quality account management, advertising expertise, and in-house built software tools. VIIRL was founded in 2018 and is based in Scottsdale, Arizona.


Deal Context for Buyer #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1

Seller Profile 1

SELLER

Phoenix Online Advertising

Phoenix, Arizona, United States

Category Company
Founded 2018
Sector Marketing
DESCRIPTION

Phoenix Online Advertising is an online marketing group that helps small and medium-sized businesses get the most from their marketing spend. Phoenix Online Advertising was founded in 2018 and is based in Phoenix, Arizona.


Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1

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