M&A Deal Summary

Videology Acquires Lucidmedia Networks

On October 2, 2012, Videology acquired media company Lucidmedia Networks

Acquisition Highlights
  • This is Videology’s 2nd transaction in the Media sector.
  • This is Videology’s 2nd transaction in the United States.
  • This is Videology’s 1st transaction in Virginia.

M&A Deal Summary
Date 2012-10-02
Target Lucidmedia Networks
Sector Media
Buyer(s) Videology
Deal Type Add-on Acquisition

Target

Lucidmedia Networks

Reston, Virginia, United States
Lucidmedia Networks, Inc. is a provider of digital media management solutions for advertising industry.

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Buyer(S) 1

Buyer

Videology

Baltimore, Maryland, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Videology, Inc. is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media.

DEAL STATS #
Overall 2 of 2
Sector (Media) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Virginia) 1 of 1
Country (United States) 2 of 2
Year (2012) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-21 Collider Media

Austin, Texas, United States

Collider Media, Inc. is a provider of targeting intelligence for mobile. Its technology removes major obstacles in mobile advertising by helping companies identify formerly unknown audiences, target those audiences more efficiently, and monetize inventory/campaigns more effectively. Collider Media was formed in 2009 and is based in Austin, Texas.

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