M&A Deal Summary

VideoAmp Acquires IronGrid Data Services

On July 18, 2018, VideoAmp acquired communications company IronGrid Data Services

Acquisition Highlights
  • This is VideoAmp’s 1st transaction in the Communications sector.
  • This is VideoAmp’s 1st transaction in the United States.
  • This is VideoAmp’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2018-07-18
Target IronGrid Data Services
Sector Communications
Buyer(s) VideoAmp
Deal Type Add-on Acquisition

Target

IronGrid Data Services

Chelmsford, Massachusetts, United States
IronGrid Data Services is a provider of household level, anonymized television viewership data. IronGrid Data Services was founded in 2016 and is based in Chelmsford, Massachusetts.

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Buyer(S) 1

Buyer

VideoAmp

Los Angeles, California, United States
Category Company
Founded 2014
Sector Information Technology
DESCRIPTION

VideoAmp is an operator of software and data company that develops technology to enable advertisers and media owners to transact seamlessly across devices. VideoAmp was founded in 2014 and is based in Los Angeles, California.

DEAL STATS #
Overall 1 of 3
Sector (Communications) 1 of 1
Type (Add-on Acquisition) 1 of 3
State (Massachusetts) 1 of 1
Country (United States) 1 of 3
Year (2018) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-18 Conversion Logic

Los Angeles, California, United States

Conversion Logic is a SaaS provider of cross-channel attribution, measurement and analytics solutions. With the XC Logic platform, Conversion Logic enables marketing efficiency, optimization, and scale by delivering predictive and valuable insights in real-time.

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