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  6. VideoAmp Acquires Elsy

M&A Deal Summary

VideoAmp Acquires Elsy

On April 19, 2022, VideoAmp acquired internet software and services company Elsy

Acquisition Highlights
  • This is VideoAmp’s 1st transaction in the Internet Software and Services sector.
  • This is VideoAmp’s 3rd transaction in the United States.
  • This is VideoAmp’s 1st transaction in New York.

M&A Deal Summary
Date 2022-04-19
Target Elsy
Sector Internet Software and Services
Buyer(s) VideoAmp
Deal Type Add-on Acquisition

Target

Elsy

New York, New York, United States
Elsy is an omnichannel media investment optimization platform that enables advertisers, agencies, and publishers to algorithmically plan, monitor, and optimize complex portfolios of investments throughout the entire campaign lifecycle across traditional TV, streaming video, digital, social, programmatic, search, retail media, and eCommerce platforms. Elsy was founded in 2015 and is based in New York City.

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Buyer(S) 1

Buyer

VideoAmp

Los Angeles, California, United States
Category Company
Founded 2014
Sector Information Technology
DESCRIPTION

VideoAmp is an operator of software and data company that develops technology to enable advertisers and media owners to transact seamlessly across devices. VideoAmp was founded in 2014 and is based in Los Angeles, California.

DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: New York M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-18 Conversion Logic

Los Angeles, California, United States

Conversion Logic is a SaaS provider of cross-channel attribution, measurement and analytics solutions. With the XC Logic platform, Conversion Logic enables marketing efficiency, optimization, and scale by delivering predictive and valuable insights in real-time.

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