1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. Turkey >
  5. Victoria Acquires Graniser Granit Seramik San. ve Tic.

M&A Deal Summary

Victoria Acquires Graniser Granit Seramik San. ve Tic.

On February 8, 2022, Victoria acquired building materials company Graniser Granit Seramik San. ve Tic. from Bancroft Private Equity

Acquisition Highlights
  • This is Victoria’s 9th transaction in the Building Materials sector.
  • This is Victoria’s 1st transaction in Turkey.

M&A Deal Summary
Date 2022-02-08
Target Graniser Granit Seramik San. ve Tic.
Sector Building Materials
Buyer(s) Victoria
Sellers(s) Bancroft Private Equity
Deal Type Add-on Acquisition

Target

Graniser Granit Seramik San. ve Tic.

Manisa, Turkey
Graniser Granit Seramik San. ve Tic. is engaged in the business of manufacturing and distributing ceramic and porcelain floor and wall tiles. Graniser produces and sells single and double – fired wall, floor and glazed tiles in various sizes and over 5.000 varieties, also decor, listellos in its 275.000 m² acre plant which is founded on Akhisar/Manisa, 70km from izmir, in Aegean Region, Turkey and established sales outlets serving customers around the world. Graniser Granit Seramik San. ve Tic. was founded in 1997 and is based in Manisa, Turkey.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Victoria

Worcester, United Kingdom
Category Company
Founded 1895
Sector Consumer Products
Employees5,600
Revenue 1.3B GBP (2024)
DESCRIPTION

Victoria is an international manufacturer, supplier and distributor of contemporary design-led carpets, carpet tiles and other floorcoverings, targetting the mid to high-end markets in which we operate. Victoria was founded in 1895 and is based in Worcester, United Kingdom.

DEAL STATS #
Overall 16 of 16
Sector: Building Materials M&A 9 of 9
Type: Add-on Acquisition M&A Deals 15 of 15
Country: Turkey M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-23 Cali

San Diego, California, United States

Cali is a manufacturer and direct-to-consumer retailer of bamboo flooring and sustainable building products. Cali Bamboo was founded in 2004 and is based in San Diego, California.

Buy $76M

Seller(S) 1

SELLER

Bancroft Private Equity

Jersey, Channel Islands

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 350M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Bancroft Private Equity is a private equity group focused on Eastern Europe, including Greece, the Balkans, and Turkey. The Firm's latest fund looks to invest €10 to €30 million in mature companies, led by experienced management teams with successful track records. Bancroft only considers majority positions and will consider all industries except real estate, tobacco, gambling, and liquor. Bancroft was originally established in 1989 and is based in Vienna.

DEAL STATS #
Overall 13 of 13
Sector: Building Materials M&A 1 of 1
Type: Add-on Acquisition M&A Deals 7 of 7
Country: Turkey M&A 3 of 3
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-21 Kayalar Kimya

Istanbul, Turkey

Kayalar Kimya is a producer of a wide range of coatings with a focus on wood and decorative coatings and distributes a wide range of specialty chemicals also. Kayalar Kimya was founded in 1976 and is based in Istanbul, Turkey.

Sell -
Mergr

Solution for

Product

Company

Legal