M&A Deal Summary

Victoria Acquires Ceramiche Serra

On October 24, 2017, Victoria acquired building materials company Ceramiche Serra for 57M EUR

Acquisition Highlights
  • This is Victoria’s 6th transaction in the Building Materials sector.
  • This is Victoria’s 4th largest (disclosed) transaction.
  • This is Victoria’s 1st transaction in Italy.

M&A Deal Summary

Date 2017-10-24
Target Ceramiche Serra
Sector Building Materials
Buyer(s) Victoria
Deal Type Add-on Acquisition
Deal Value 57M EUR

Target

Ceramiche Serra

Serramazzoni, Italy
Ceramiche Serra S.p.A is an ceramic wall and floor tiles manufacturer. Ceramiche Serra S.p.A was established in 1971 and is based in Serramazzoni, Italy.

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Buyer(S) 1

Buyer

Victoria

Worcester, United Kingdom

Category Company
Founded 1895
Sector Consumer Products
Employees5,600
Revenue 1.3B GBP (2024)
DESCRIPTION

Victoria is an international manufacturer, supplier and distributor of contemporary design-led carpets, carpet tiles and other floorcoverings, targetting the mid to high-end markets in which we operate. Victoria was founded in 1895 and is based in Worcester, United Kingdom.


DEAL STATS #
Overall 13 of 16
Sector: Building Materials M&A 6 of 9
Type: Add-on Acquisition M&A Deals 12 of 15
Country: Italy M&A 1 of 1
Year: 2017 M&A 3 of 4
Size (of disclosed) 4 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-13 Avalon BV

Aalten, Netherlands

Avalon BV is a designer, producer and distributor of artificial grass.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-16 Keraben Grupo S.A.

Castellón, Spain

Keraben Grupo S.A. is a substantial European manufacturer of branded floor and wall ceramic tiles. Keraben is a large, well-invested business with a strong market reputation. It is led by a proven, established management team which has successfully and consistently grown the business over recent years, executing a clear strategy to drive continued profitable growth.

Buy €274M