M&A Deal Summary

Victoria Acquires Avalon BV

On February 13, 2017, Victoria acquired manufacturer Avalon BV

Acquisition Highlights
  • This is Victoria’s 2nd transaction in the Manufacturing sector.
  • This is Victoria’s 2nd transaction in the Netherlands.

M&A Deal Summary

Date 2017-02-13
Target Avalon BV
Sector Manufacturing
Buyer(s) Victoria
Deal Type Add-on Acquisition

Target

Avalon BV

Aalten, Netherlands
Avalon BV is a designer, producer and distributor of artificial grass.

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Buyer(S) 1

Buyer

Victoria

Worcester, United Kingdom

Category Company
Founded 1895
Sector Consumer Products
Employees5,600
Revenue 1.3B GBP (2024)
DESCRIPTION

Victoria is an international manufacturer, supplier and distributor of contemporary design-led carpets, carpet tiles and other floorcoverings, targetting the mid to high-end markets in which we operate. Victoria was founded in 1895 and is based in Worcester, United Kingdom.


DEAL STATS #
Overall 12 of 16
Sector: Manufacturing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 11 of 15
Country: Netherlands M&A 2 of 2
Year: 2017 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-13 GrassInc. BV

Oss, Netherlands

GrassInc. BV is a producer and supplier of artificial grass for lawns, landscape, sports and leisure sectors.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-24 Ceramiche Serra

Serramazzoni, Italy

Ceramiche Serra S.p.A is an ceramic wall and floor tiles manufacturer. Ceramiche Serra S.p.A was established in 1971 and is based in Serramazzoni, Italy.

Buy €57M