M&A Deal Summary

Vibrant Foods Acquires East End Foods

On November 26, 2019, Vibrant Foods acquired food company East End Foods

Acquisition Highlights
  • This is Vibrant Foods’ 2nd transaction in the Food sector.
  • This is Vibrant Foods’ 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2019-11-26
Target East End Foods
Sector Food
Buyer(s) Vibrant Foods
Deal Type Merger

Target

East End Foods

West Midlands, United Kingdom
East End Foods is a supplier of high-quality ethnic foods to a wide range of markets from the progressive plant in the West Midlands, at the center of the national distribution network. Over 80% of Asian independents stock East End's range as well as the world food aisles of all the major UK multiple retailers. East End Foods was founded in 1970 and is based in West Midlands, United Kingdom.

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Buyer(S) 1

Buyer

Vibrant Foods

Watford, United Kingdom
Category Company
Sector Food
DESCRIPTION

Vibrant Foods is a producer and distributor of South Asian ethnic foods in the UK and across continental Europe. The business produces a range of pulses, spices, flours, and other Indian food ingredients which are sold under the Vibrant Food brand primarily through independent ethnic stores as well as the supermarket channel. Vibrant Foods is based in Watford, United Kingdom.

DEAL STATS #
Overall 2 of 4
Sector (Food) 2 of 4
Type (Merger) 2 of 2
Country (United Kingdom) 2 of 4
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-26 TRS

Middlesex, United Kingdom

TRS is a large supplier of ethnic foods within the European marketplace. The brand is also available throughout the European Union, Russia, Canada, and the USA. TRS was founded in 1959 and is based in Middlesex, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-09 Everest Dairies

Leicester, United Kingdom

Everest Dairies is a manufacturer and distributor of paneer (a South Asian cooking cheese) and natural yogurt based in Leicester. Paneer is a fast-growing category as it is being discovered by mainstream consumers looking for culinary adventures and non-meat sources of protein. Everest Dairies was established in 1997 and is based in Leicester, United Kingdom.

Buy -
Mergr

Product

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