Add-on Acquisition • Marketing

Viamedia Acquires LocalFactor

On March 24, 2025, Viamedia acquired marketing company LocalFactor

Acquisition Context

This is Viamedia’s 1st transaction in the Marketing sector.
This is Viamedia’s 1st transaction in the United States.
This is Viamedia’s 1st transaction in Connecticut.

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M&A Deal Summary
Date	March 24, 2025
Target	LocalFactor
Sector	Marketing
Buyer(s)	Viamedia
Deal Type	Add-on Acquisition

Target Company

LocalFactor

Westport, Connecticut, United States

LocalFactor is a tech-enabled digital advertising company specializing in omnichannel programmatic advertising solutions for large regional and national brands and agencies. LocalFactor is headquartered in Westport, Connecticut.

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Buyer Overview 1

Buyer

Viamedia

Lexington, Kentucky, United States

Category	Company
Founded	2001
Sector	Marketing

DESCRIPTION

Viamedia is an independent sales organization of local advertising services for U.S. cable and telecommunications service providers. Viamedia was founded in 2001 and is based in Lexington, Kentucky.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: Connecticut	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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