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  6. Viamedia Acquires LocalFactor

M&A Deal Summary

Viamedia Acquires LocalFactor

On March 24, 2025, Viamedia acquired marketing company LocalFactor

Acquisition Highlights
  • This is Viamedia’s 1st transaction in the Marketing sector.
  • This is Viamedia’s 1st transaction in the United States.
  • This is Viamedia’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2025-03-24
Target LocalFactor
Sector Marketing
Buyer(s) Viamedia
Deal Type Add-on Acquisition

Target

LocalFactor

Westport, Connecticut, United States
LocalFactor is a tech-enabled digital advertising company specializing in omnichannel programmatic advertising solutions for large regional and national brands and agencies. LocalFactor is headquartered in Westport, Connecticut.

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Buyer(S) 1

Buyer

Viamedia

Lexington, Kentucky, United States
Category Company
Founded 2001
Sector Marketing
DESCRIPTION

Viamedia is an independent sales organization of local advertising services for U.S. cable and telecommunications service providers. Viamedia was founded in 2001 and is based in Lexington, Kentucky.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Connecticut M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
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