Add-on Acquisition • Marketing

Vested Acquires Red Lab

On December 16, 2021, Vested acquired marketing company Red Lab

Acquisition Context

This is Vested’s 2nd transaction in the Marketing sector.
This is Vested’s 1st transaction in the United States.
This is Vested’s 1st transaction in Iowa.

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M&A Deal Summary
Date	December 16, 2021
Target	Red Lab
Sector	Marketing
Buyer(s)	Vested
Deal Type	Add-on Acquisition

Target Company

Red Lab

Cedar Falls, Iowa, United States

Red Lab is a digital marketing, design, and WordPress development agency. Red Lab specializes in partnering with healthcare and finance companies looking to bolster their marketing teams. Red Lab was founded in 2014 and is based in Cedar Falls, Iowa.

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Buyer Overview 1

Buyer

Vested

New York, New York, United States

Category	Company
Sector	Marketing

DESCRIPTION

Vested is an integrated communications firm focused on finance industry. Vested is based in New York, New York.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	2 of 2
Type: Add-on Acquisition	2 of 2
State: Iowa	1 of 1
Country: United States	1 of 1
Year: 2021	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-01-10	Templars Communications London, United Kingdom Templars Communications is a strategic financial public relations and communications consultancy; anticipating change and building forward-looking PR strategies. Templars Communications was founded in 2009 and is based in London, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-01-10

Templars Communications

London, United Kingdom

Templars Communications is a strategic financial public relations and communications consultancy; anticipating change and building forward-looking PR strategies. Templars Communications was founded in 2009 and is based in London, United Kingdom.

Buy

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