Vertify Acquires Synthio

Vertify through its customer intelligence platform (VCIP) enables companies to sync data between core enterprise systems without the need for internal engineering resources. Focused on the relationship between marketing and sales, Vertify’s drag-and-drop technology allows teams to create permanent connections between their marketing systems and other important mission critical sources of data. With VCIP, marketers have access to shared intelligence, allowing for simplicity in connecting revenue to marketing efforts, while sales teams achieve faster close times by leveraging true predictive opportunity information. Vertify was founded in 2016 and is based in Austin, Texas.