M&A Deal Summary

VerticalScope Acquires Threadloom

On November 9, 2021, VerticalScope acquired internet software and services company Threadloom for 15M CAD

Acquisition Highlights
  • This is VerticalScope’s 5th transaction in the Internet Software and Services sector.
  • This is VerticalScope’s largest (disclosed) transaction.
  • This is VerticalScope’s 7th transaction in the United States.
  • This is VerticalScope’s 3rd transaction in California.

M&A Deal Summary
Date 2021-11-09
Target Threadloom
Sector Internet Software and Services
Buyer(s) VerticalScope
Deal Type Add-on Acquisition
Deal Value 15M CAD

Target

Threadloom

Mountain View, California, United States
Threadloom has built an impressive suite of capabilities in the forums space ranging from email newsletters, and news feeds, to commerce-focused guides and product recommendations and reviews. Threadloom's mission is to restore authenticity to the Internet, beginning with shopping. It's the maker of Primary, a browser extension that takes unfiltered, raw product reviews buried deep in forums all over the web and brings them to shoppers in an easy-to-use interface. Threadloom was founded in 2015 and is headquartered in Mountain View, California.

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Buyer(S) 1

Buyer

VerticalScope

Toronto, Ontario, Canada
Category Company
Founded 1999
Sector Internet Software and Services
Employees192
Revenue 61M CAD (2023)
DESCRIPTION

VerticalScope is a technology company that has built and operates a cloud-based digital platform for online enthusiast communities in high-consumer spending categories. VerticalScope’s mission is to enable people with common interests to connect, explore their passions and share knowledge about the things they love. VerticalScope was founded in 1999 and is based in Toronto, Ontario.

DEAL STATS #
Overall 9 of 9
Sector (Internet Software and Services) 5 of 5
Type (Add-on Acquisition) 7 of 7
State (California) 3 of 3
Country (United States) 7 of 7
Year (2021) 3 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-09 The Streamable

Sunny Isles Beach, Florida, United States

The Streamable is one of the largest communities of cord-cutters online and provides a unique commerce engine for finding the best streaming service for sports, shows, and movies. The site provides reviews, deals, and an interactive matchmaker tool that recommends streaming services and devices. The Streamable was founded in 2017 and is based in Sunny Isles Beach, Florida.

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