Add-on Acquisition • Consumer Products

Vertex Capital Exits Fitz and Floyd

On September 5, 2017, Lifetime Brands invested in consumer products company Fitz and Floyd from Vertex Capital

Investment Context
  • This is Lifetime Brands’ 5th transaction in the Consumer Products sector.
  • This is Lifetime Brands’ 4th transaction in the United States.
  • This is Lifetime Brands’ 1st transaction in Massachusetts.

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Investment Summary

Date September 5, 2017
Target Fitz and Floyd
Sector Consumer Products
Investor(s) Lifetime Brands
Sellers(s) Vertex Capital
Deal Type Add-on Acquisition

Target Company

Fitz and Floyd

Medford, Massachusetts, United States
Fitz and Floyd is a marketer of uniquely designed gifts and decorative home accents. Fitz and Floyd sell to prestige department stores and independent gift and collectibles retailers. Fitz and Floyd is based in Medford, Massachusetts.
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Investor Overview 1

Investor

Lifetime Brands

Garden City, New York, United States

Category Company
Founded 1945
Sector Consumer Products
Employees1,180
Revenue 683M USD (2024)
DESCRIPTION

Lifetime Brands is a provider of food preparation products include kitchenware, cutlery and cutting boards, bakeware and cookware, pantryware and spices and entertaining. Lifetime Brands was founded in 1945 and is based in Garden City, New York.


Deal Context for Investor #
Overall 6 of 8
Sector: Consumer Products 5 of 7
Type: Add-on Acquisition 4 of 5
State: Massachusetts 1 of 1
Country: United States 4 of 6
Year: 2017 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-06 Wilton Brands - Copco Product Line

Woodridge, Illinois, United States

Wilton Brands LLC - Copco Product Line is a wide variety of thermal and hydration beverageware, tea kettles and kitchen organization products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-22 Filament Brands

Seattle, Washington, United States

Filament Brands is a provider of households products under the Filament banner include: Rabbit, RBT, Houdini, Chef'n, VIBE, Taylor Kitchen, Taylor Bath, Taylor Weather, EatSmart, Springfield and Salter. Filament Brands was founded in 1851 and is based in Seattle, Washington.

Buy $313M

Seller Profile 1

SELLER

Vertex Capital

New York, New York, United States

Category Distressed Investor
Founded 2008
Size Small
Type Sector Focused
DESCRIPTION

Vertex Capital LLC is a private equity firm that seeks control investments in distressed consumer goods companies. The Firm partners with existing owners with strong brands. Vertex Capital LLC was formed in 2008 and is based in New York City.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
State: Massachusetts 1 of 1
Country: United States 1 of 1
Year: 2017 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-26 Costru

New York, New York, United States

Costru is a manufacturer of skincare products. Costru was founded in 2003 and is based in New York.

Buy -