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  5. VertaMedia Acquires AdCenter

M&A Deal Summary

VertaMedia Acquires AdCenter

On July 22, 2014, VertaMedia acquired media company AdCenter for 400M USD

Acquisition Highlights
  • This is VertaMedia’s 1st transaction in the Media sector.
  • This is VertaMedia’s largest (disclosed) transaction.
  • This is VertaMedia’s 1st transaction in Ukraine.

M&A Deal Summary
Date 2014-07-22
Target AdCenter
Sector Media
Buyer(s) VertaMedia
Deal Type Add-on Acquisition
Deal Value 400M USD

Target

AdCenter

Odessa, Ukraine
AdCenter is an open service to automate and improve the effectiveness of advertising in social networks. Its technology platform provides advertisers with several unique features that are not available when placing contextual targeting ads directly through social networks.

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Buyer(S) 1

Buyer

VertaMedia

New York, New York, United States
Category Company
Founded 2008
Sector Media
DESCRIPTION

VertaMedia LLC is an international network specialized in contextual, display and video online advertising.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Ukraine M&A 1 of 1
Year: 2014 M&A 1 of 1
Size (of disclosed) 1 of 1
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