Investment Summary

Verlinvest Invests In Purplle

On July 17, 2020, family office Verlinvest invested in e-commerce company Purplle

Investment Highlights
  • This is Verlinvest’s 3rd transaction in the E-Commerce sector.
  • This is Verlinvest’s 6th transaction in India.

Investment Summary
Date 2020-07-17
Target Purplle
Sector E-Commerce
Investor(s) Verlinvest
Deal Type Venture

Target

Purplle

Mumbai, India
Purplle is a provider of wide array of skincare, haircare and makeup brands, catering to different skin types, hair types and makeup needs. It brings various skincare and makeup brands, including the ones exclusively distributed through it to the customers’ doorstep. Purplle was founded in 2011 and is based in Mumbai, India.

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Investor(S) 1

Investor

Verlinvest

Brussels, Belgium

Investor Investor Investor Investor Investor

Category Family Office
Founded 1995
PE ASSETS 1.8B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verlinvestis a private, family-owned investment holding firm specializing in branded consumer products and services investments. The Firm will consider investments in public and private companies and generally targets growth-oriented businesses addressing sizeable markets. Verlinvest looks to invest €20 to €200 million per investment and will consider both majority and minority positions. Verlinvest was formed in 1995 and is based in Brussels, Belgium.

DEAL STATS #
Overall 35 of 46
Sector (E-Commerce) 3 of 3
Type (Venture) 7 of 12
Country (India) 6 of 10
Year (2020) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-12 Kopi Kenangan

Jakarta , Indonesia

Kopi Kenangan is a provider of grab-and-go coffee chain with around 800 stores across more than 60 cities. It is to serve high quality coffee, made with the freshest Indonesia sourced ingredients to customers and the rest of the world. Kopi Kenangan was founded in 2017 and is based in Jakarta, Indonesia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-16 Wakefit

Bengaluru, India

Wakefit is a provider of an online furniture, living room furniture, sofa set, TV unit, coffee table, bed products, Wardrobes, home & garden products. Wakefit was founded in 2014 and is based in Bengaluru, India.

Buy -
Mergr

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